
In 2002, Joanne Collie (a co-author I have worked with ever since on many projects) and I co-wrote a business English course called
Link-up. It was published initially in the UK by a small publishing house called
Chancerel, which was then sold to
Klett in Germany
, who placed it with
Klett & Balmer in Austria. There the course, unfortunately, languished. Professional rumour has it (certainly at the time) that German publishers are notoriously bad at marketing outside their home grounds, Germany: perhaps they feel that the German market itself is big enough.
Getting increasingly frustrated with the lack of effort on the Austrian side, as well as the lack of communication and, more importantly, income, after intermittent bouts of negotiation spanning a few years, I regained the publishing rights to the course leaving Joanne and I free to try and get another publisher to take it on. We were fortunate that the publisher of my English for tourism and hospitality book, Garnet Education, had it reviewed to positive acclaim, saw its publishing potential and signed us on.
So now, in 2012 an updated, revised and revamped, sparkling supadoopa new version of the course, called Business Update, is being published by Garnet in the UK for distribution on a global market. Going through the (re)editing, re(designing) and (re)writing process, it has been wonderful to realize that the things we wrote then were, largely, timeless and that not too much was needed to bring it into the 21st century.
I had negotiated that Garnet do the revisioning work, so a few external editors, and an in-house editor did almost all of the work under Joanne's and my supervision. Despite the advance of cyberspace and modern communication technology, the world of business has not changed that much and the language students needs haven't either. It's also funny, or even alienating, to see how a photo of, say, a business meeting in 2002 looks unimaginably different from the same setting in 2012: and that was only 10 years ago.
Let's hope that the course (level 2 of which is being edited as we write will be published later this year) will be successful in its new markets (South America, the Middle East and Asia being the ones Garnet will initially focus on).